TY  - BOOK
AU  - Cowley,Don
TI  - Understanding brands: by 10 people who do 
SN  - 074942110X
AV  - HD69.B7 U53 1996
U1  - 658.827 21
PY  - 1996///
CY  - London
PB  - Kogan Page
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Advertising
N1  - Includes index
ER  -