Understanding brands :  by 10 people who do / 
edited by Don Cowley. 
 - Pbk. edition. 
 - 222 pages :  illustrations ;  24 cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>074942110X 9780749421106 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Branding (Marketing)<br/>Advertising--Brand name products
<br/><br/><label>LC Class. No.: </label>HD69.B7  / U53 1996 
<br/><br/><label>Dewey Class. No.: </label>658.827