TY  - BOOK
AU  - Barwise,Patrick
ED  - London Business School.
TI  - Advertising in a recession: the benefits of investing for long term 
SN  - 1841160431
AV  - HF5814 .A47 1999
U1  - 659 
PY  - 1999///
CY  - Henley-on-Thames
PB  - NTC Publications
KW  - Advertising
KW  - Handbooks, manuals, etc
N1  - On front cover: "London Business School."
ER  -