Advertising in a recession :  the benefits of investing for long term / 
edited by Patrick Barwise. 
 - vii, 135 pages :  illustrations ;  24 cm 
<br/><br/> On front cover: "London Business School.". 
<br/><br/><label>ISBN: </label>1841160431 9781841160436 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF5814  / .A47 1999 
<br/><br/><label>Dewey Class. No.: </label>659