An introduction to political communication /
Brian McNair.
- xii, 213 pages : illustrations ; 22 cm.
- Communication and society. .
- Communication and society (Routledge (Firm)). .
Includes bibliographical references (pages 193-205) and index.
Politics in the Age of Mediation -- Politics, Democracy and the Media -- The Effects of Political Communication -- The Political Media -- The Media as Political Actors -- Party Political Communication I: Advertising -- Party Political Communication II: Political Public Relations -- Pressure Group Politics and the Oxygen of Publicity -- International Political Communication. 1. 2. 3. 4. 5. 6. 7. 8. 9.