TY  - BOOK
AU  - Rutherford,Paul
TI  - Endless propaganda: the advertising of public goods 
SN  - 0802083013
AV  - HF5414. R88 2000
U1  - 659.1042 
PY  - 2000///]
CY  - Toronto, Buffalo
PB  - University of Toronto Press
KW  - Social marketing
KW  - United States
KW  - Canada
KW  - Europe, Western
KW  - Advertising, Public service
KW  - Advocacy advertising
N1  - Includes bibliographical references (pages 345-347) and index
ER  -