Advertising and consumer citizenship : gender, images, and rights /
Anne M. Cronin.
- x, 179 pages : illustrations ; 24 cm.
- Transformations .
- Transformations. .
Includes bibliographical references and index.
The individual, the citizen and the consumer -- Advertising knowledges -- Advertising, texts and textual strategies -- Branding vision: advertising, time and privilege -- Female visions: advertising, women and narrative -- Visual epistemologies and new consumer rights -- Research findings.