TY  - BOOK
AU  - Self,Donald R.
AU  - Wymer,Walter W.
AU  - Henley,Teri Kline
TI  - Marketing communications for local nonprofit organizations: targets and tools 
SN  - 0789017032
AV  - HF5415. M2936 2001
U1  - 658.80014 
PY  - 2001///]
CY  - New York
PB  - Best Business Books
KW  - Nonprofit organizations
KW  - Marketing
KW  - Communication in marketing
N1  - "Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 9, numbers 1//2 2001."; Includes bibliographical references and index; Toward a Customer-Orientation and a Differentiated Position in a Nonprofit Organization: Using the 5th P-People; Vaughan C. Judd --; Social Entrepreneurship: Managerial, Finance and Marketing Aspects; John T. Zietlow --; Nonprofit-Business Alliance Model: Formation and Outcomes; Sridhar Samu and Walter W. Wymer, Jr. --; Conceptual Foundations and Practical Guidelines for Recruiting Volunteers to Serve in Local Nonprofit Organizations: Part I; Walter W. Wymer, Jr. and Becky J. Starnes --; Conceptual Foundations and Practical Guidelines for Retaining Volunteers Who Serve in Local Nonprofit Organizations: Part II; Becky J. Starnes and Walter W. Wymer, Jr. --; Information Search: External Secondary Information for Strategic Marketing Planning in Nonprofit Organizations; Vaughan C. Judd and Betty J. Tims --; Integrated Marketing Communications for Local Nonprofit Organizations: Developing an Integrated Marketing Communications Strategy; Teri Kline Henley --; Integrated Marketing Communications for Local Nonprofit Organizations: Communications Tools and Methods; Teri Kline Henley --; Expanding Your Communication Budget with Group Collaboration Technology; Donald R. Self and William C. Grayson --; Integrated Marketing Communications for Local Nonprofit Organizations: Messages in Nonprofit Communications; Teri Kline Henley --; Fundraising Direct: A Communications Planning Guide for Charity Marketing; Adrian Sargeant and Michael Ewing --; Promotional Products: Adding Tangiblity to Your Nonprofit Promotions; Donald R. Self --; Strategic Internet and E-Commerce Applications for Local Nonprofit Organizations; Roger Gomes and Patricia A. Knowles
ER  -