Marketing communications for local nonprofit organizations :  targets and tools / 
 Marketing communications for local nonprofit organisations  Marketing communications for local nonprofit organisations :  Targets and tools 
Donald R. Self, Walter W. Wymer, Jr., Teri Kline Henley, editors. 
 - 265 pages :  illustrations ;  23 cm 
<br/><br/> "Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 9, numbers 1//2 2001.". 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Toward a Customer-Orientation and a Differentiated Position in a Nonprofit Organization: Using the 5th P-People /  Social Entrepreneurship: Managerial, Finance and Marketing Aspects /  Nonprofit-Business Alliance Model: Formation and Outcomes /  Conceptual Foundations and Practical Guidelines for Recruiting Volunteers to Serve in Local Nonprofit Organizations: Part I /  Conceptual Foundations and Practical Guidelines for Retaining Volunteers Who Serve in Local Nonprofit Organizations: Part II /  Information Search: External Secondary Information for Strategic Marketing Planning in Nonprofit Organizations /  Integrated Marketing Communications for Local Nonprofit Organizations: Developing an Integrated Marketing Communications Strategy /  Integrated Marketing Communications for Local Nonprofit Organizations: Communications Tools and Methods /  Expanding Your Communication Budget with Group Collaboration Technology /  Integrated Marketing Communications for Local Nonprofit Organizations: Messages in Nonprofit Communications /  Fundraising Direct: A Communications Planning Guide for Charity Marketing /  Promotional Products: Adding Tangiblity to Your Nonprofit Promotions /  Strategic Internet and E-Commerce Applications for Local Nonprofit Organizations /  Vaughan C. Judd --  John T. Zietlow --  Sridhar Samu and Walter W. Wymer, Jr. --  Walter W. Wymer, Jr. and Becky J. Starnes --  Becky J. Starnes and Walter W. Wymer, Jr. --  Vaughan C. Judd and Betty J. Tims --  Teri Kline Henley --  Teri Kline Henley --  Donald R. Self and William C. Grayson --  Teri Kline Henley --  Adrian Sargeant and Michael Ewing --  Donald R. Self --  Roger Gomes and Patricia A. Knowles. 
<br/><br/><label>ISBN: </label>0789017032 9780789017031 0789017024 9780789017024 
<br/><br/><label>LCCN: </label>2002018294 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nonprofit organizations--Marketing<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5415.  / M2936 2001 
<br/><br/><label>Dewey Class. No.: </label>658.80014