TY  - BOOK
AU  - Earls,Mark
TI  - Welcome to the creative age: bananas, business and the death of marketing 
SN  - 047084499X
AV  - HF5415. E245 2002
U1  - 658.8 
PY  - 2002///
CY  - Chichester, New York
PB  - Wiley
KW  - Marketing
KW  - Creative ability in business
N1  - Includes bibliographical references (pages 261-271) and index; Foreword; Adam Morgan --; Introduction: Bananas at Dawn --; 1; Creativity Is Our Inheritance --; 2; The Glorious Revolution --; 3; Tsunami --; 4; Who and How We Are --; 5; Ideas, Ideas, Ideas --; 6; All that You Can't Leave Behind (but must) --; 7; How to Have a Creative Age Idea --; 8; Interventions - It is What You Do ... --; 9; Advertising is Not Communication --; 10; The Shared Enterprise - Putting purpose-ideas at the Heart of Business --; 11; A Place You Want to Work in --; 12; Us - Together
N2  - "This book puts the accepted ideas of marketing into perspective. It draws together new learning and anecdotes from disparate fields - from neuroscience and Cary Grant to circuses and rock music - to offer a series of thought starters for marketers on how to apply the new learning to their everyday experiences and the shape of their organizations."--BOOK JACKET
ER  -