TY  - BOOK
AU  - Friedenberg,Robert V.
TI  - Communication consultants in political campaigns: ballot box warriors 
T2  - Praeger series in political communication,
SN  - 027595207X
AV  - JK2281. F75 1997
U1  - 324.73 
PY  - 1997///
CY  - Westport, Conn.
PB  - Praeger
KW  - Political consultants
KW  - United States
KW  - Media consultants
KW  - Public relations and politics
KW  - Political campaigns
N1  - Includes bibliographical references (pages 213-214) and index; Series Foreword --; Acknowledgments --; 1; A History of Political Consulting in America --; 2; Polling Consultants: The Intelligence Service of the Ballot Box Wars --; 3; Speech and Debate Consultants: The Infantry of the Ballot Box Wars --; 4; Narrowcast Media Consultants: The Submarine Service of the Ballot Box Wars --; 5; Newspaper and Radio Consultants: The Artillery Corps of the Ballot Box Wars --; 6; Television Consultants: The Air Force of the Ballot Box Wars --; 7; The Future of Political Consulting: Tomorrow's Battlefields --; Additional Readings --; Index
ER  -