Friedenberg, Robert V., <br/><br/>
Communication consultants in political campaigns :  ballot box warriors / 
Robert V. Friedenberg. 
 - xii, 221 pages ;  24 cm. 
 - Praeger series in political communication,  1062-5623 .
 - Praeger series in political communication. .
<br/><br/>Includes bibliographical references (pages 213-214) and index. 
<br/><br/> Series Foreword --  Acknowledgments --  A History of Political Consulting in America --  Polling Consultants: The Intelligence Service of the Ballot Box Wars --  Speech and Debate Consultants: The Infantry of the Ballot Box Wars --  Narrowcast Media Consultants: The Submarine Service of the Ballot Box Wars --  Newspaper and Radio Consultants: The Artillery Corps of the Ballot Box Wars --  Television Consultants: The Air Force of the Ballot Box Wars --  The Future of Political Consulting: Tomorrow's Battlefields --  Additional Readings --  Index.  1.  2.  3.  4.  5.  6.  7. 
<br/><br/><label>ISBN: </label>027595207X 9780275952075 0275952061 9780275952068 
<br/><br/><label>LCCN: </label>97014471 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Political consultants--United States<br/>Media consultants--United States<br/>Public relations and politics--United States<br/>Political campaigns--United States
<br/><br/><label>LC Class. No.: </label>JK2281.  / F75 1997 
<br/><br/><label>Dewey Class. No.: </label>324.73