TY  - BOOK
AU  - Foxall,G.R.
TI  - Marketing psychology: the paradigm in the wings 
SN  - 0333662776
AV  - HF5415.32 .F683 1997
U1  - 658.8342 21
PY  - 1997///
CY  - Houndmills, Basingstoke, Hampshire
PB  - Macmillan Business
KW  - Consumer behavior
KW  - Marketing
KW  - Psychological aspects
N1  - Includes bibliographical references (pages 168-194) and index
ER  -