TY  - BOOK
AU  - Del Vecchio,Gene
TI  - Creating ever-cool: a marketer's guide to a kid's heart 
SN  - 1565542568
AV  - HF5415.32. D45 1997
U1  - 658.834083 21
PY  - 1997///
CY  - Gretna, La.
PB  - Pelican Pub. Co.
KW  - Child consumers
KW  - Advertising and children
KW  - Children
KW  - Attitudes
ER  -