Del Vecchio, Gene <br/><br/>
Creating ever-cool :  a marketer's guide to a kid's heart / 
 Ever-cool 
Gene Del Vecchio ; [illustrations by Damian Fulton]. 
 - 253 pages :  illustrations ;  23 cm 
<br/><br/><label>ISBN: </label>1565542568 9781565542563 
<br/><br/><label>LCCN: </label>97001660 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Child consumers<br/>Advertising and children<br/>Children--Attitudes
<br/><br/><label>LC Class. No.: </label>HF5415.32.  / D45 1997 
<br/><br/><label>Dewey Class. No.: </label>658.834083