Advertising in society : classic and contemporary readings on advertising's role in society / [edited by] Roxanne Hovland, Gary B. Wilcox. - xvii, 522 pages : illustrations ; 24 cm Includes bibliographical references. ISBN: 0844231770 9780844231778 Subjects--Topical Terms: Advertising--Social aspects--History--United States--20th century. LC Class. No.: HF5813.U6 / A647 1989 Dewey Class. No.: 659.1042