TY  - BOOK
AU  - Meredith,Geoffrey E.
AU  - Schewe,Charles D.
AU  - Karlovich,Janice
TI  - Defining markets, defining moments: America's 7 generational cohorts, their shared experiences, and why businesses should care 
SN  - 0764553941
AV  - HF5415.1. M47 2001
U1  - 658.834 
PY  - 2002///]
CY  - New York
PB  - Hungry Minds
KW  - Marketing
KW  - United States
KW  - Cohort analysis
N1  - Includes bibliographical references and index; Toward a new era of marketing -- What makes us tick : using the Lifestage Analytic Matrix -- The Depression cohort -- The World War II cohort -- The postwar cohort -- The leading-edge baby boomer cohort -- The trailing-edge baby boomer cohort -- The Generation X cohort -- The N Generation cohort -- Taking generational cohort analysis global -- Epilogue
ER  -