Defining markets, defining moments : America's 7 generational cohorts, their shared experiences, and why businesses should care /
by Geoffrey E. Meredith and Charles D. Schewe ; with Janice Karlovich.
- xx, 363 pages : illustrations ; 25 cm
Includes bibliographical references and index.
Toward a new era of marketing -- What makes us tick : using the Lifestage Analytic Matrix -- The Depression cohort -- The World War II cohort -- The postwar cohort -- The leading-edge baby boomer cohort -- The trailing-edge baby boomer cohort -- The Generation X cohort -- The N Generation cohort -- Taking generational cohort analysis global -- Epilogue.