TY  - BOOK
AU  - Wagner,Sigmund A.
TI  - Understanding green consumer behaviour: a qualitative cognitive approach 
T2  - Consumer research and policy
SN  - 0415157323
AV  - HF5415.32. W34 1997
U1  - 658.8342 
PY  - 1997///
CY  - London, New York
PB  - Routledge
KW  - Consumer behavior
KW  - Green products
KW  - Motivation research (Marketing)
KW  - Motivation (Psychology)
N1  - Includes bibliographical references (pages 264-280) and index; 1; A Cognitive Study into Environmentally-Orientated Consumption --; 1.1; The green consumer --; 1.2; A research program for consumer behaviour --; 1.3; Researching green consumer behaviour --; 2; Cognitive Consumer Research --; 2.1; Understanding understanding --; 2.2; Knowledge structures --; 2.3; Experience, knowledge structure development and intelligence --; 2.4; Research questions on green consumer cognition --; 2.5; Conclusions --; 3; Empirical Research into Green Consumer Behaviour --; 3.1; Qualitative versus quantitative cognitive research --; 3.2; Data collection --; 3.3; Data analysis --; 3.4; Conclusions --; 4; Classification of Consumers --; 4.1; Classification and cluster analysis --; 4.2; Analyses of scattergrams and correlation matrices --; 4.3; Hierarchical cluster analyses --; 4.4; Sensitivity analyses --; 4.5; Paradigmatic subjects and cognitive categories --; 4.6; Conclusions --; 5; Interpretation of Knowledge Structures --; 5.1; Knowledge content --; 5.2; Cognitive operations --; 5.3; Schematic nature of knowledge --; 6; Experience and Learning: Problem-Solving Behaviour of the Green Consumer --; 6.1; Familiarity and learning --; 6.2; Ability and successful green consumer behaviour --; 6.3; Conclusions --; 7; The Beginning of Knowledge --; 7.1; A new approach to cognition --; 7.2; Conceptual fruitfulness of contextual research --; 7.3; Practical relevance of contextual research --; 7.4; Issues for future research
ER  -