TY  - BOOK
AU  - Gunter,Barrie
AU  - Furnham,Adrian
TI  - Children as consumers: a psychological analysis of the young people's market 
T2  - International series in social psychology
SN  - 0415185343
AV  - HF5415.3 .G86 1998
U1  - 658.834083 21
PY  - 1998///
CY  - London, New York
PB  - Routledge
KW  - Child consumers
KW  - Research
N1  - Includes bibliographical references and index; 1; The Importance of the Children's Market --; 2; Socialization of Child Consumers --; 3; What Do Children Consume? --; 4; Children's Use and Understanding of Money --; 5; Advertising and Children: Attention, Awareness and Understanding --; 6; Advertising and Children: Influences and Effects --; 7; Reaching Child Consumers --; 8; Protecting Child Consumers
N2  - "The children's and teenager's market has become increasingly significant as young people have become more affluent, and have an ever growing disposable income. Children as Consumers traces the stages of consumer development which children pass through and examines the key sources upon young people's consumer socialization. It examines: the kinds of things young people consume; how they use their money; how they respond to different types of advertising; and whether they need to be protected through special legislation and regulation."--Publisher description
ER  -