Gunter, Barrie, <br/><br/>
Children as consumers :  a psychological analysis of the young people's market / 
Barrie Gunter and Adrian Furnham. 
 - viii, 216 pages :  illustrations ;  25 cm. 
 - International series in social psychology .
 - International series in social psychology .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> The Importance of the Children's Market --  Socialization of Child Consumers --  What Do Children Consume? --  Children's Use and Understanding of Money --  Advertising and Children: Attention, Awareness and Understanding --  Advertising and Children: Influences and Effects --  Reaching Child Consumers --  Protecting Child Consumers.  1.  2.  3.  4.  5.  6.  7.  8. 
<br/><br/> "The children's and teenager's market has become increasingly significant as young people have become more affluent, and have an ever growing disposable income. Children as Consumers traces the stages of consumer development which children pass through and examines the key sources upon young people's consumer socialization. It examines: the kinds of things young people consume; how they use their money; how they respond to different types of advertising; and whether they need to be protected through special legislation and regulation."--Publisher description. 
<br/><br/><label>ISBN: </label>0415185343 9780415185349 0415185351 9780415185356 
<br/><br/><label>LCCN: </label>97051632 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Child consumers--Research<br/>Child consumers
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .G86 1998 
<br/><br/><label>Dewey Class. No.: </label>658.834083