TY  - BOOK
AU  - Webb,John R.
TI  - Understanding and designing market research
SN  - 1861525761
U1  - 658.83 
PY  - 2002///
CY  - London
PB  - Thomson Learning
KW  - Marketing research
N1  - Previous ed.: London: Academic, 1992; Includes bibliographical references and index; List of Figures --; Preface --; 1; Research for Marketing --; 2; The Process of Research --; 3; Secondary Data - Uses and Limitations --; 4; The Process of Sampling --; 5; Survey and Panel/Syndicated Research --; 6; Questionnaire Design --; 7; Qualitative Research --; 8; Measurement and Scales --; 9; Attitudes and Measurement --; 10; Experimentation --; 11; Writing and Reading Research Reports --; 12; Commissioning Marketing Research --; 13; International Marketing Research --; App.: Statistics and Sampling --; Index
ER  -