TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 0136094236
U1  - 658.83 22
PY  - 2010///]
CY  - Upper Saddle River, N.J., London
PB  - Pearson Education
KW  - Marketing research
KW  - Methodology
N1  - "Global edition."; Previous ed.: 2007; Includes bibliographical references (pages 866-905) and index
UR  - http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017725096&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
ER  -