Malhotra, Naresh K.,
Marketing research : an applied orientation /
Naresh K. Malhotra.
- Sixth edition.
- 929 pages : illustrations, portraits ; 28 cm
"Global edition.". Previous ed.: 2007.
Includes bibliographical references (pages 866-905) and index.
0136094236 9780136094234
Marketing research.
Marketing research--Methodology
658.83