TY  - BOOK
AU  - Mixer,Joseph R.
TI  - Principles of professional fundraising: useful foundations for successful practice 
T2  - The Jossey-Bass nonprofit sector series
SN  - 1555425909
AV  - HV41.9.U5 M58 1993
U1  - 361.70681 20
PY  - 1993///]
CY  - San Francisco
PB  - Jossey-Bass
KW  - Fund raising
KW  - United States
KW  - Nonprofit organizations
N1  - Includes bibliographical references (pages 253-268) and index; Part one: Why people and organizations give -- The personal equation: how and why people give -- The dynamics of asking people for money -- Understanding corporate and foundation giving -- Part two: Managerial and organizational strategies -- Strategic planning: giving direction to fundraising -- Shaping individual roles and organizational structures -- Part three: Critical challenges and opportunities -- Responding to change and increased competition -- Fundraising in smaller organizations -- Fundraising in larger organizations -- Conclusions: Future directions in fundraising
ER  -