Principles of professional fundraising : useful foundations for successful practice /
Joseph R. Mixer.
- First edition.
- xx, 277 pages ; 24 cm.
- The Jossey-Bass nonprofit sector series. .
- Jossey-Bass nonprofit sector series. .
Includes bibliographical references (pages 253-268) and index.
Part one: Why people and organizations give -- The personal equation: how and why people give -- The dynamics of asking people for money -- Understanding corporate and foundation giving -- Part two: Managerial and organizational strategies -- Strategic planning: giving direction to fundraising -- Shaping individual roles and organizational structures -- Part three: Critical challenges and opportunities -- Responding to change and increased competition -- Fundraising in smaller organizations -- Fundraising in larger organizations -- Conclusions: Future directions in fundraising.
1555425909 9781555425906
93014551
Fund raising--United States Nonprofit organizations--United States