TY  - BOOK
AU  - Kendall,Kathleen E.
TI  - Presidential campaign discourse: strategic communication problems 
T2  - SUNY series, human communication processes
SN  - 0791426823
AV  - E884. P73 1995
U1  - 324.973 
PY  - 1995///]
CY  - Albany
PB  - State University of New York Press
KW  - Presidents
KW  - United States
KW  - Election
KW  - 1992
KW  - Communication in politics
KW  - Rhetoric
KW  - Political aspects
KW  - Mass media
KW  - Politics and government
KW  - 1989-1993
N1  - Includes bibliographical references and index; Problem of beginnings in New Hampshire : control over the play; Kathleen E. Kendall --; Problem of getting on the media agenda : a case study in competing logics of campaign coverage; Joshua Meyrowitz --; Incumbent and his challengers : the problem of adapting to pevailing conditions; Jimmie D. Trent and Judith S. Trent --; Looking for "the vision thing" : the rhetoric of leadership in the 1992 presidential election; Ronald F. Wendt and Gail T. Fairhurst --; Battle of issues and images : establishing interpretive dominance; Mary E. Stuckey and Frederick J. Antczak --; Debate challenge : candidate strategies in the new media age; Diana Owen --; Question of a return to basic american values : "my mother and Winston Churchill" in the heroic narratives of Ross Perot's infomercials; Montague Kern --; Political advertising : strategies for influence; Marilyn S. Roberts --; Rhetorical strategies for a culture war : abortion in the 1992 campaign; Richard B. Gregg --; Women's issues, women's place : gender-related problems in presidential campaigns; Suzanne M. Daughton --; Managing perceptions of public opinion : candidates' and journalists' reactions to the 1992 polls; Sandra Bauman and Susan Herbst --; Presidential endings : conceding defeat; Paul E. Corcoran --; Conclusions : the struggle for interpretive dominance; Craig Allen Smith
ER  -