Presidential campaign discourse : strategic communication problems /
edited by Kathleen E. Kendall.
- xiii, 319 pages ; 24 cm.
- SUNY series, human communication processes. .
- SUNY series in human communication processes. .
Includes bibliographical references and index.
Problem of beginnings in New Hampshire : control over the play / Problem of getting on the media agenda : a case study in competing logics of campaign coverage / Incumbent and his challengers : the problem of adapting to pevailing conditions / Looking for "the vision thing" : the rhetoric of leadership in the 1992 presidential election / Battle of issues and images : establishing interpretive dominance / Debate challenge : candidate strategies in the new media age / Question of a return to basic american values : "my mother and Winston Churchill" in the heroic narratives of Ross Perot's infomercials / Political advertising : strategies for influence / Rhetorical strategies for a culture war : abortion in the 1992 campaign / Women's issues, women's place : gender-related problems in presidential campaigns / Managing perceptions of public opinion : candidates' and journalists' reactions to the 1992 polls / Presidential endings : conceding defeat / Conclusions : the struggle for interpretive dominance / Kathleen E. Kendall -- Joshua Meyrowitz -- Jimmie D. Trent and Judith S. Trent -- Ronald F. Wendt and Gail T. Fairhurst -- Mary E. Stuckey and Frederick J. Antczak -- Diana Owen -- Montague Kern -- Marilyn S. Roberts -- Richard B. Gregg -- Suzanne M. Daughton -- Sandra Bauman and Susan Herbst -- Paul E. Corcoran -- Craig Allen Smith.
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Presidents--Election--United States--1992 Communication in politics--United States Rhetoric--Political aspects--United States Mass media--Political aspects--United States