Foxall, G. R.,
Consumer psychology for marketing /
Gordon Foxall, Ronald Goldsmith, Stephen Brown.
- Second edition.
- xvi, 286 pages : illustrations ; 25 cm
Includes bibliographical references (pages 254-279) and index.
Consumer-Oriented Marketing -- Consumer Choice -- Perceptual Processes -- Cognitive and Behavioural Learning -- Attitudes, Intentions and Behaviour -- Motivation and Lifestyle -- Personality and Cognitive Style -- Consumers in Context -- Consumers in Society. 1. 2. 3. 4. 5. 6. 7. 8. 9.
1861523718 9781861523716
98204222
Consumer behavior.
Marketing--Psychological aspects
HF5415.32. / F678 1998
658.8342