TY  - BOOK
AU  - Simons,Herbert W.
AU  - Morreale,Joanne
AU  - Gronbeck,Bruce E.
TI  - Persuasion in society
SN  - 0761919082
AV  - HM1196. S56 2001
U1  - 303.342 
PY  - 2001///]
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Persuasion (Psychology)
KW  - Social aspects
KW  - Persuasion (Rhetoric)
N1  - Includes bibliographical references and index; Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics
ER  -