Simons, Herbert W.,  1935- <br/><br/>
Persuasion in society / 
Herbert W. Simons with Joanne Morreale and Bruce Gronbeck. 
 - xxvi, 414 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics. 
<br/><br/><label>ISBN: </label>0761919082 9780761919087 0761919074 9780761919070 
<br/><br/><label>LCCN: </label>00012754 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)--Social aspects<br/>Persuasion (Rhetoric)
<br/><br/><label>LC Class. No.: </label>HM1196.  / S56 2001 
<br/><br/><label>Dewey Class. No.: </label>303.342