Larson, Charles U., <br/><br/>
Persuasion :  reception and responsibility / 
Charles U. Larson. 
 - Ninth edition. 
 - xii, 395 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Theoretical Premises --  Persuasion in Today's Changing World --  Perspectives on Ethics in Persuasion --  Traditional and Humanistic Approaches to Persuasion --  Social Scientific Approaches to Persuasion --  The Making, Use, and Misuse of Symbols --  Tools for Analyzing Language and Other Persuasive Symbols --  Identifying Persuasive First Premises --  Psychological or Process Premises: The Tools of Motivation and Emotion --  Content or Logical Premises in Persuasion --  Cultural Premises in Persuasion --  Nonverbal Messages in Persuasion --  Applications of Persuasive Premises --  The Persuasive Campaign or Movement --  Becoming a Persuader --  Modern Media and Persuasion --  The Use of Persuasive Premises in Advertising and IMC.  Part I.  1.  2.  3.  4.  5.  6.  Part II.  7.  8.  9.  10.  Part III.  11.  12.  13.  14. 
<br/><br/><label>ISBN: </label>0534522858 9780534522858 
<br/><br/><label>LCCN: </label>00023313 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)
<br/><br/><label>LC Class. No.: </label>BF637.P4  / L36 2000 
<br/><br/><label>Dewey Class. No.: </label>303.342