TY  - BOOK
AU  - Brooker,Will
AU  - Jermyn,Deborah
TI  - The audience studies reader
SN  - 0415254345
AV  - PN1995.9.A8 A93 2003
U1  - 302.2343 21
PY  - 2003///
CY  - London, New York
PB  - Routledge
KW  - Motion picture audiences
KW  - Psychology
KW  - Television viewers
KW  - Reading
N1  - Includes bibliographical references and index; Introduction; 'It's out there ... somewhere' : locating the audience for the The audience studies reader --; Part 1: Paradigm shift : from 'effects' to 'uses and gratifications'; The people's choice : how the voter makes up his mind in a presidential campaign; Paul F. Lazarsfeld, Bernard Berelson, Hazel Gaudet; Mass persuasion : the social psychology of a war bond drive; Robert K. Merton; Analysis of the film Don't Be a Sucker : a study in communication; Eunice Cooper, Helen Dinerman; Tendency systems and the effects of a movie dealing with a social problem; Charles Winick --; Part 2: Moral panic and censorship : the vulnerable audiences; Culture industry reconsidered; T.W. Adorno; Seduction of the innocent; Fredric Wertham; The uses of literacy; Richard Hoggart; The Newson Report : a case study in 'common sense'; Martin Barker --; Part 3: Reading as resistance : the active audience; The nationwide audience; David Morley; The practice of everyday life; Michel de Certeau; Understanding popular culture; John Fiske; 'We're here, we're queer and we're not going catalogue shopping'; Gregory Woods --; Part 4: The spectator and the audience : shifts in screen theory; Visual pleasue and narrtive cinema; Laura Mulvey; Babel and Bablylon : spectatorship in American silent film; Miriam Hansen; Star gazing : Hollywood cinema and female spectatorship; Jackie Stacey; Women viewing violence; Philip Schlesinger, Rebecca Dobash, Russell Dobash, C. Kay Weaver --; Part 5: The fan audience : cult texts and community; 'Out of the closet and into the universe' : queers and Star Trek; Henry Jenkins; Beatlemania : girls just want to have fun; Barbara Ehrenreich, Elizabeth Hess, Gloria Jacobs; Histories, fictions and Xena : Warrior Princess; Sara Gwenllian-Jones; Suffering and solace : the genre of pain; Camille Bacon-Smith; Inside subculture : the postmodern meaning of style; David Muggleton --; Part 6: Female audiences : gender and reading; Reading the romance : women, patriarchy and popular literature; Janice Radway; Living room wars : rethinking audiences for a postmodern world; Ien Ang; Feminism and youth culture; Angela McRobbie; Girl talk : adolescent magazines and their readers; Dawn H. Currie; '"Just a book", she said ... ' : reconfiguring ethnography for the female readers of sexual fiction; Esther Sonnet --; Part 7: Interpretive communities : nation and ethnicity; Enlightened racism : The Cosby Show, audiences and the myth of the American dream; Sut Jhally, Justin Lewis; The export of meaning : cross-cultural readings of Dallas; Tamar Liebes and Elihu Katz; The color purple : Black women as cultural readers; Jacqueline Bobo; Television, ethnicity and cultural change; Marie Gillespie --; Conclusion; Overflow and audience
N2  - "The Audience Studies Reader brings together key writings exploring questions of reception and interpretation, reprinting forgotten pieces and combining key essays with new research. Beginning with a general introduction to the Reader, each extract is placed in its historical context with specially written section prefaces and suggestions for further reading." "Organized chronologically and thematically, sections address: the paradigm shift - from effects to uses and gratifications; moral panic and censorship; the active audience and reading as resistance; shifts in screen theory - the spectator and the audience; the fan and the audience; gendering the audience; internet audiences, convergence and increased levels of interactivity; and nation and ethnicity. The conclusion discusses the effects of Internet overflow and the increased level of interactivity it seems to offer."--Jacket
ER  -