The audience studies reader /
edited by Will Brooker and Deborah Jermyn.
- xviii, 347 pages : illustrations ; 25 cm
Includes bibliographical references and index.
'It's out there ... somewhere' : locating the audience for the The audience studies reader -- The people's choice : how the voter makes up his mind in a presidential campaign / Mass persuasion : the social psychology of a war bond drive / Analysis of the film Don't Be a Sucker : a study in communication / Tendency systems and the effects of a movie dealing with a social problem / Culture industry reconsidered / Seduction of the innocent / The uses of literacy / The Newson Report : a case study in 'common sense' / Paul F. Lazarsfeld, Bernard Berelson, Hazel Gaudet ; Robert K. Merton ; Eunice Cooper, Helen Dinerman ; Charles Winick -- T.W. Adorno ; Fredric Wertham ; Richard Hoggart; Martin Barker -- Introduction: Part 1: Paradigm shift : from 'effects' to 'uses and gratifications'. Part 2: Moral panic and censorship : the vulnerable audiences. The nationwide audience / The practice of everyday life / Understanding popular culture / 'We're here, we're queer and we're not going catalogue shopping' / Visual pleasue and narrtive cinema / Babel and Bablylon : spectatorship in American silent film / Star gazing : Hollywood cinema and female spectatorship / Women viewing violence / David Morley ; Michel de Certeau ; John Fiske ; Gregory Woods -- Laura Mulvey ; Miriam Hansen ; Jackie Stacey ; Philip Schlesinger, Rebecca Dobash, Russell Dobash, C. Kay Weaver -- Part 3: Reading as resistance : the active audience. Part 4: The spectator and the audience : shifts in screen theory. 'Out of the closet and into the universe' : queers and Star Trek / Beatlemania : girls just want to have fun / Histories, fictions and Xena : Warrior Princess / Suffering and solace : the genre of pain / Inside subculture : the postmodern meaning of style / Reading the romance : women, patriarchy and popular literature / Living room wars : rethinking audiences for a postmodern world / Feminism and youth culture / Girl talk : adolescent magazines and their readers / '"Just a book", she said ... ' : reconfiguring ethnography for the female readers of sexual fiction / Enlightened racism : The Cosby Show, audiences and the myth of the American dream / The export of meaning : cross-cultural readings of Dallas / The color purple : Black women as cultural readers / Television, ethnicity and cultural change / Overflow and audience. Henry Jenkins ; Barbara Ehrenreich, Elizabeth Hess, Gloria Jacobs ; Sara Gwenllian-Jones ; Camille Bacon-Smith ; David Muggleton -- Janice Radway ; Ien Ang ; Angela McRobbie ; Dawn H. Currie ; Esther Sonnet -- Sut Jhally, Justin Lewis ; Tamar Liebes and Elihu Katz ; Jacqueline Bobo ; Marie Gillespie -- Part 5: The fan audience : cult texts and community. Part 6: Female audiences : gender and reading. Part 7: Interpretive communities : nation and ethnicity. Conclusion:
"The Audience Studies Reader brings together key writings exploring questions of reception and interpretation, reprinting forgotten pieces and combining key essays with new research. Beginning with a general introduction to the Reader, each extract is placed in its historical context with specially written section prefaces and suggestions for further reading." "Organized chronologically and thematically, sections address: the paradigm shift - from effects to uses and gratifications; moral panic and censorship; the active audience and reading as resistance; shifts in screen theory - the spectator and the audience; the fan and the audience; gendering the audience; internet audiences, convergence and increased levels of interactivity; and nation and ethnicity. The conclusion discusses the effects of Internet overflow and the increased level of interactivity it seems to offer."--Jacket.
0415254345 9780415254342 0415254353 9780415254359
2002031688
Motion picture audiences Motion picture audiences--Psychology Television viewers Television viewers--Psychology Reading.