Pol, Louis G.

Demography for business decision making / Louis G. Pol, Richard K. Thomas. - x, 270 p.

Business demography: a decision-making discipline -- Demographic change in the United States: 1990-2010 -- Demographic data and business decision making -- Migration: geographic mobility and its implications -- Fertility: reproduction and the process of demographic change -- Mortality and morbidity -- Geographic concepts and measures -- Population size, concentration, and distribution -- Population composition -- Estimates and projections in business demography -- Contemporary business demography. ch. 1. ch. 2. ch. 3. ch. 4. ch. 5. ch. 6. ch. 7. ch. 8. ch. 9. ch. 10. ch. 11.

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Demography.
Marketing research.
Decision making.


United States--Population

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