TY  - BOOK
AU  - Ferguson,Sherry Devereaux
TI  - Communication planning: an integrated approach 
T2  - Sage series in public relations
SN  - 0761913149
AV  - P95.815. F47 1999
U1  - 302.2 
PY  - 1999///]
CY  - Thousand Oaks
PB  - Sage
KW  - Communication planning
N1  - Includes bibliographical references (pages 221-242) and index; Introduction --; Part One; Strategic Planning Cultures --; The Making of Strategic Planning Cultures --; The Role of Integrated Communication Planning --; Part Two; Integrated Planning Processes --; Writing the Strategic Communication Plan (Multiyear or Annual) --; Writing the Multiyear or Annual Operational and Work Plans --; Writing the Communication Support Plan --; Writing the Contingency Plan for Crises --; Communication Theories: the Foundation for Planning --; Understanding the Psychology of Audiences --; The Bases of Source Credibility --; Message Design --; Message Design --; Choosing the Channel --; Part Four; Strategic Processes --; Strategic Approaches to Planning for Issues Management --; Planning Cooperative Strategies
ER  -