Ferguson, Sherry Devereaux, <br/><br/>
Communication planning :  an integrated approach / 
Sherry Devereaux Ferguson. 
 - xiv, 262 pages :  illustrations ;  24 cm. 
 - Sage series in public relations ;  v. 1 .
 - Sage series in public relations  v. 1. .
<br/><br/>Includes bibliographical references (pages 221-242) and index. 
<br/><br/> Introduction --  Strategic Planning Cultures --  The Making of Strategic Planning Cultures --  The Role of Integrated Communication Planning --  Integrated Planning Processes --  Writing the Strategic Communication Plan (Multiyear or Annual) --  Writing the Multiyear or Annual Operational and Work Plans --  Writing the Communication Support Plan --  Writing the Contingency Plan for Crises --  Communication Theories: the Foundation for Planning --  Understanding the Psychology of Audiences --  The Bases of Source Credibility --  Message Design --  Message Design --  Choosing the Channel --  Strategic Processes --  Strategic Approaches to Planning for Issues Management --  Planning Cooperative Strategies.  Part One.  Part Two.  Part Four. 
<br/><br/><label>ISBN: </label>0761913149 9780761913146 0761913130 9780761913139 
<br/><br/><label>LCCN: </label>99006168 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication planning
<br/><br/><label>LC Class. No.: </label>P95.815.  / F47 1999 
<br/><br/><label>Dewey Class. No.: </label>302.2