TY - MANSCPT AU - Penney,David Thomas ED - Auckland Institute of Technology. TI - Spin doctors: a narrative study of the growing professionalisation of political communication in New Zealand : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Arts (Communication Studies), Auckland Institute of Technology, 1999 U1 - 070.4493240993 PY - 1999///] CY - [Auckland PB - Auckland Institute of Technology KW - Press and politics KW - New Zealand KW - Government and the press KW - Manipulative behavior KW - Dissertations, Academic KW - Politics and government N1 - Thesis (MA--Communication Studies)--Auckland Institute of Technology, 1999 N2 - Using the 1969 New Zealand election campaign as a benchmark, this study explores how professional communicators or spin doctors have moved from the professions of advertising, public relations and journalism into the field of political communication ER -