Penney, David Thomas. <br/><br/>
Spin doctors :  a narrative study of the growing professionalisation of political communication in New Zealand : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Arts (Communication Studies),  Auckland Institute of Technology, 1999. 

 - 243 p. ;  31 cm. 
<br/><br/>Thesis (MA--Communication Studies)--Auckland Institute of Technology, 1999. 
<br/><br/> Using the 1969 New Zealand election campaign as a benchmark, this study explores how professional communicators or spin doctors have moved from the professions of advertising, public relations and journalism into the field of political communication. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Press and politics--New Zealand<br/>Government and the press--New Zealand<br/>Manipulative behavior.<br/>Dissertations, Academic--New Zealand
<br/><br/><label>Subjects--Geographic Terms: </label><br/>New Zealand--Politics and government.
<br/><br/><label>Dewey Class. No.: </label>070.4493240993