Weinreich, Len <br/><br/>
11 steps to brand heaven :  the ultimate guide to buying an advertising campaign / 
 Eleven steps to brand heaven 
Len Weinreich. 
 - xiv, 245 pages :  illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Foreword --  Acknowledgements --  Introduction --  Revelation --  The cult --  Genesis --  Articles of faith --  Readings from the prophets --  The quest for goodness --  The God Agency Guide --  The chosen people --  The day of judgement --  Sacrifice --  On the other side --  Index.  Step 1.  Step 2.  Step 3.  Step 4.  Step 5.  Step 6.  Step 7.  Step 8.  Step 9.  Step 10.  Step 11. 
<br/><br/><label>ISBN: </label>0749428945 9780749428945 0749435488 9780749435486 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns<br/>Advertising campaigns--Evaluation<br/>Advertising agencies<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF6178  / .W453 1999 
<br/><br/><label>Dewey Class. No.: </label>659.113