Managing sport events / T. Christopher Greenwell, Leigh Ann Danzey-Bussell, David J. Shonk.

Includes bibliographical references and index.

1. Understanding the Sport Event Industry -- Career Paths in Sport Event Management -- Skills, Knowledge, and Traits for Success -- Sport Events Versus Nonsport Events -- Sport Tourism -- Relationship Between Sport Event Management and Sport Facility Management -- Types of Sporting Events -- Summary -- Learning Activities -- 2. Event Conceptualization, Planning, and Project Management -- Event Leadership -- Decision Making in Event Management -- Brainstorming in Event Management -- Purpose of the Event -- oosing the Type of Event -- SWOT Analysis -- Developing a Mission for the Event -- Setting Goals and Objectives -- Planning Logistics -- Thinking Creatively and Planning for Uniqueness -- Planning for Diversity, Equity, and Inclusion -- Sustainable Sporting Events -- Planning Promotional and Ancillary Components -- Planning for Contingencies -- Project Management -- Event Planning Blunders -- Summary -- Learning Activities -- 3. Event Bidding -- Economic Impact -- Sports Commissions -- Sport Event Trends -- Bidding Process -- Feasibility Studies -- Bid Documents -- Summary -- Learning Activities -- 4. Event Budgeting -- Event Budgeting Process -- Types of Revenues -- Types of Expenses -- Controlling Costs -- Cash Flow and Cash Management -- Summary -- Learning Activities -- 5. Event Sponsorship -- Sponsorship -- Benefits of Event Sponsorship -- Activation -- Sponsorship and Technology -- Ensuring DEI -- Evaluating Your Event -- Summary -- Learning Activities -- 6. Event Marketing -- Marketing Sport Events -- Developing a Marketing Plan -- Market Research and Analysis -- Understanding Consumers -- Setting Marketing Goals and Objectives -- Market Segmentation and Target Markets -- Branding the Event -- Event Pricing -- Distribution -- Event Promotion -- Sales -- Creating Community Support -- Summary -- Learning Activities -- 7. Event Publicity -- Sport Publicity -- Publicity -- Media Relations -- The Five Rs of Media Relations -- Social Media -- Social Media Strategy -- Evaluating Success -- Summary -- Learning Activities -- 8. Legal Issues -- Contracts 101 -- Technology and Contracts -- Negotiating Contracts -- Types of Contracts -- Common Clauses -- Waivers and Releases -- Permits and Licenses -- Assessing Your Insurance Needs -- Federal Legislation -- Diversity, Equity, and Inclusion -- Summary -- Learning Activities -- 9. Risk Management and Negligence -- Risk Management Process -- Risk Management Planning -- Threats to Events (Types of Emergencies) -- Understanding and Managing Crowds -- Crowd Management Plans -- Negligence -- Summary -- Learning Activities -- 10. Event Staffing -- Organizational Chart -- Identifying Necessary Staff -- Scheduling Staff -- Considering Outsourcing Staff -- Managing and Motivating Staff -- Personal Management Style and Effective Leadership -- Management Meetings -- Communicating With Staff -- Volunteers -- Team Building -- Summary -- Learning Activities -- 11. Event Services and Logistics -- Event Timeline -- Event Registration -- Ticket Sales -- Food and Beverage Operations -- Hospitality Services -- Waste Management Services -- Custodial Services -- Transportation Services -- Lighting -- Vendor Relationships -- Event Facility Selection -- Customer Service -- Awards Ceremonies -- Summary -- Learning Activities -- 12. Event Day Management -- Managing Event Day -- Easily Missed Details -- Event Day Tools -- Managing Staff -- Managing Spectators -- Managing Participants -- Managing Sponsors -- Consumer Experience -- Customer Service -- Health and Safety Protocols -- Event Day Technologies -- Summary -- Learning Activities -- 13. Postevent Details and Evaluation -- Postevent Promotions -- Postevent Media Coverage -- Sponsor Follow-Up -- Postevent Debriefing -- Event Evaluation -- Evaluating Outcomes and Objectives -- Measuring Economic Impact -- Summary -- Learning Activities.

"Running a sport event-whether it's an international competition or local youth tournament-requires acute knowledge and the ability to plan, organize, promote, lead, and communicate effectively... Beginning with an overview of event conception and development, the text then moves into the principal planning areas of budgeting, marketing, promotion, sponsorships, and legal and risk management. Later chapters focus on key operational areas such as staffing, event services and logistics, and event-day management, and it closes with postevent details and evaluation. The third edition includes new and updated content that incorporates plenty of contemporary real-life examples: Insights into how event management has been affected by COVID-19 and by the emergence of social media, sustainability efforts, and diversity, equity, and inclusion (DEI) initiatives ; All-new content addressing the role of brand ambassadors, social media influencers, and nontraditional media in promoting events and encouraging fan engagement ; An updated discussion of event sponsorships and how sport organizations are implementing creative activation strategies, pre-event and game-day deliverables, and the latest technologies to maximize exposure and measure effectiveness ; An expanded discussion of contracts and other legal considerations such as compliance with the Americans with Disabilities Act (ADA) ; An expanded section outlining how principles of project management can be used to effectively plan events ; New industry profiles that provide insights into key players and noteworthy happenings in event management."-- Provided by publisher.