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Strategic sport communication / Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin.

By: Contributor(s): Material type: TextTextPublisher: Champaign, IL : Human Kinetics, [2025]Copyright date: ©2025Edition: Fourth editionDescription: ix, 421 pages : illustrations, photographs ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781718221475
Subject(s): Additional physical formats: Strategic sport communicationDDC classification:
  • 796.069 23
LOC classification:
  • GV713
Contents:
Part I. Introducing Sport Communication : -- 1. Study of Sport Communication: Revolutionary Change, Abundant Opportunities -- 2. Careers in Sport Communication -- 3. History and Growth of Sport Communication -- 4. Sociological Aspects of Sport Communication -- Part II. Examining the Strategic Sport Communication Model (SSCM) : -- 5. Sport Communication and the SSCM -- 6. Personal Sport Communication -- 7. Organizational and Leadership Communication in Sport -- 8. Sport Mass Media: Convergence and Shifting Roles -- 9. Digital, Mobile, and Social Media in Sport -- 10. Integrated Marketing Communication in Sport -- 11. Public Relations and Crisis Communication in Sport -- 12. Sport Communication Research.
Summary: "Strategic Sport Communication explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"-- Provided by publisher.
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Holdings
Item type Current library Call number Status Date due Barcode
Book North Campus North Campus Main Collection 796.069 PED (Browse shelf(Opens below)) Available A536767B

Includes bibliographical references and index.

Part I. Introducing Sport Communication : -- 1. Study of Sport Communication: Revolutionary Change, Abundant Opportunities -- 2. Careers in Sport Communication -- 3. History and Growth of Sport Communication -- 4. Sociological Aspects of Sport Communication -- Part II. Examining the Strategic Sport Communication Model (SSCM) : -- 5. Sport Communication and the SSCM -- 6. Personal Sport Communication -- 7. Organizational and Leadership Communication in Sport -- 8. Sport Mass Media: Convergence and Shifting Roles -- 9. Digital, Mobile, and Social Media in Sport -- 10. Integrated Marketing Communication in Sport -- 11. Public Relations and Crisis Communication in Sport -- 12. Sport Communication Research.

"Strategic Sport Communication explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"-- Provided by publisher.

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