Global strategy / Mike W. Peng.
Material type:
TextPublisher: Mason, Ohio : South-Western, [2014]Copyright date: ©2014Edition: Third editionDescription: xxx, 530 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 1133964613
- 9781133964612
- 658.049 23
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| SL Book | City Campus City Campus Short Loan | D 658.049 PEN (Browse shelf(Opens below)) | Available | A480720B | ||
| SL Book | City Campus City Campus Short Loan | D 658.049 PEN (Browse shelf(Opens below)) | Available | A519978B | ||
| SL Book | City Campus City Campus Short Loan | D 658.049 PEN (Browse shelf(Opens below)) | Available | A519979B |
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| 741.6092 SAG Things I have learned in my life so far / | 791.4372 SQU The square / | D 658.049 PEN Global strategy / | D 658.049 PEN Global strategy / | D 658.049 PEN Global strategy / | D 658.421 FRE Entrepreneurship : theory, process, practice / | D 658.421 FRE Entrepreneurship : theory, process, practice / |
Includes bibliographical references and index.
Part I: FOUNDATIONS OF GLOBAL STRATEGY. 1. Strategizing Around the Globe -- 2. Managing Industry Competition -- 3. Leveraging Resources and Capabilities -- 4. Emphasizing Institutions, Cultures, and Ethics -- Part II: BUSINESS-LEVEL STRATEGIES. 5.Growing and Internationalizing the Entrepreneurial Firm -- 6. Entering Foreign Markets -- 7. Making Strategic Alliances and Networks Work -- 8. Managing Global Competitive Dynamics -- Part III: CORPORATE-LEVEL STRATEGIES. 9. Diversifying, Acquiring and Restructuring -- 10. Strategizing, Structuring and Learning Around the World -- 11. Governing the Corporation Around the World -- 12. Strategizing With Corporate Social Responsibility -- Integrative Cases.
Machine converted from AACR2 source record.
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