The women of the far right : social media influencers and online radicalization / Eviane Leidig.

Includes bibliographical references and index.

Introduction : "a new chapter" -- What is the far-right? -- Down the rabbit hole: my red pill journey -- Femininity not feminism -- The making of a tradwife -- Crowdsourcing hate -- From protests to parliaments -- Countering the far right -- Conclusion: "I've taken the real-life pill.

"Eviane Leidig offers an in-depth look into the world of far-right women influencers, exploring the digital lives they cultivate as they seek new recruits for white nationalism. Going beyond stereotypes of the typical male white supremacist, she uncovers how young, attractive women are playing key roles as propagandists, organizers, fundraisers, and entrepreneurs. Leidig argues that far-right women are marketing themselves as authentic and accessible in order to reach new followers and spread a hateful ideology. This insidious—and highly gendered—strategy takes advantage of the structure of social media platforms, where far-right women influencers’ content is shared with and promoted to mainstream audiences. Providing much-needed expertise on gender and the far right, this timely and accessible book also details online and offline approaches to countering extremism."--Publisher's website.