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Railways studios : how a government design studio helped build New Zealand / Peter Alsop, Neill Atkinson, Katherine Milburn, Richard Wolfe.

By:

Alsop, Peter [author.]

Contributor(s):

Material type: Text

TextPublisher: Wellington, New Zealand : Te Papa Press, 2020Description: 383 pages : colour illustrstions, photographs ; 27 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9780995133839
0995133832

Other title:

How a government design studio helped build New Zealand

Subject(s):

DDC classification:

659.104593 23

LOC classification:

HF5843 .A67 2020

Contents:

Summary: "For many decades the Railways Department's design studio, Railways Studios, was New Zealand's 'go-to' advertiser. Its tourism and product ads appeared on railway-station hoardings and billboards throughout the land, and it developed some of New Zealand's most iconic graphic images"--Publisher information.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	659.104593 ALS (Browse shelf(Opens below))	Available		A562911B

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Previous	659.10420973 BER Ads, fads, and consumer culture : advertising's impact on American character and society /	659.1045 MAH Art direction /	659.1045553 UTO Utopian images and narratives in advertising : dreams for sale /	659.104593 ALS Railways studios : how a government design studio helped build New Zealand /	659.1072 USI Using qualitative research in advertising: strategies, techniques, and applications /	659.1072 USI Using qualitative research in advertising: strategies, techniques, and applications /	659.1072 USI Using qualitative research in advertising : strategies, techniques, and applications /	Next

"Published in association with the New Zealand Railway and Locomotive Society and Rail Heritage Trust of New Zealand..."--Page 383.

Includes bibliographical references and index.

Introduction -- The story -- Chronology -- Design gallery.

"For many decades the Railways Department's design studio, Railways Studios, was New Zealand's 'go-to' advertiser. Its tourism and product ads appeared on railway-station hoardings and billboards throughout the land, and it developed some of New Zealand's most iconic graphic images"--Publisher information.

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