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Consumer behaviour : buying, having, being / Michael R. Solomon, Rebekah Russell-Bennett, Josephine Previte.

By: Contributor(s): Material type: TextTextPublisher: Melbourne, VIC : Pearson Australia, [2019]Copyright date: ©2019Edition: 4th editionDescription: xxii, 522 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1488616957
  • 9781488616952
Other title:
  • Buying, having, being
  • Consumer behavior
Subject(s): DDC classification:
  • 658.8342 23
LOC classification:
  • HF5415.32 .S6 2019
  • HF5415.32 S656 2019
Contents:
Section 1. Foundations of consumer behaviour -- 1. Buying, having and being -- 2. Consumer and social well-being -- Section 2. Consumers' hearts and minds -- 3. Perception -- 4. Learning and memory -- 5. Personality -- 6. Motivation and values -- 7. The Self: mind, gender and body -- Section 3. Consumers' decisions and choices -- 8. Attitudes and attitude change -- 9. Individual decision making -- 10. Buying and disposing -- Section 4. Consumers in their social and cultural settings -- 11. Group and social influence -- 12. Subcultures: ethnicity, religion and age -- 13. Subcultures: lifestyle, income and social class -- 14. The culture of consumption.
Summary: "The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors. Readers are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated, representing cognitive, emotional, behavioural and cultural schools of thought throughout the book."--Publisher information.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8342 SOL (Browse shelf(Opens below)) Available A562905B
Book City Campus City Campus Main Collection 658.8342 SOL (Browse shelf(Opens below)) Available A537726B
Book City Campus City Campus Main Collection 658.8342 SOL (Browse shelf(Opens below)) 1 Available A561596B

Includes bibliographical references and index.

Section 1. Foundations of consumer behaviour -- 1. Buying, having and being -- 2. Consumer and social well-being -- Section 2. Consumers' hearts and minds -- 3. Perception -- 4. Learning and memory -- 5. Personality -- 6. Motivation and values -- 7. The Self: mind, gender and body -- Section 3. Consumers' decisions and choices -- 8. Attitudes and attitude change -- 9. Individual decision making -- 10. Buying and disposing -- Section 4. Consumers in their social and cultural settings -- 11. Group and social influence -- 12. Subcultures: ethnicity, religion and age -- 13. Subcultures: lifestyle, income and social class -- 14. The culture of consumption.

"The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors. Readers are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated, representing cognitive, emotional, behavioural and cultural schools of thought throughout the book."--Publisher information.

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