Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller, Sandra Smith, Liz Eases, Ingo Bentrott.
Material type:
TextAnalytics: Show analyticsPublisher: Milton, Qld. : John Wiley & Sons Australia, 2018Copyright date: ©2018Edition: 4th editionDescription: xv, 597 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 0730350509
- 9780730350507
- 0730363244
- 9780730363248
- 658.8 23
Contents:
1. Introduction to marketing -- 2. The marketing environment and market analysis -- 3. Market research -- 4. Consumer behaviour -- 5. Business buying behaviour -- 6. Markets: segmentation, targeting and positioning -- 7. Product -- 8. Price -- 9. Promotion -- 10. Distribution (place) -- 11. Services marketing -- 12. Digital marketing -- 13. International marketing -- 14. Social marketing and not-for-profit marketing -- 15. Marketing planning, implementation and evaluation -- 16. Data and analytics -- Appendix : Marketing plan.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Short Loan | 658.8 ELL (Browse shelf(Opens below)) | 1 | Available | A562073B | ||
| Book | City Campus City Campus Main Collection | 658.8 ELL (Browse shelf(Opens below)) | 1 | Available | A562063B | ||
| Book | South Campus South Campus Main Collection | 658.8 ELL (Browse shelf(Opens below)) | 1 | Available | A562072B |
Browsing City Campus shelves, Shelving location: City Campus Short Loan Close shelf browser (Hides shelf browser)
| 578.0993 BIO Biology Aotearoa : unique flora, fauna and fungi / | 621.3821 LEO Communication networks : fundamental concepts and key architectures / | 642.5 SKI Skills in food service, The bake station. | 658.8 ELL Marketing / | 741.6092 SAG Things I have learned in my life so far / | 741.6092 SAG Things I have learned in my life so far / | 741.6092 SAG Things I have learned in my life so far / |
Includes bibliographical references.
1. Introduction to marketing -- 2. The marketing environment and market analysis -- 3. Market research -- 4. Consumer behaviour -- 5. Business buying behaviour -- 6. Markets: segmentation, targeting and positioning -- 7. Product -- 8. Price -- 9. Promotion -- 10. Distribution (place) -- 11. Services marketing -- 12. Digital marketing -- 13. International marketing -- 14. Social marketing and not-for-profit marketing -- 15. Marketing planning, implementation and evaluation -- 16. Data and analytics -- Appendix : Marketing plan.
Previous edition 2014.
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