Applied social psychology / edited by Stanley W. Sadava, Donald R. McCreary.

Includes bibliographical references and index.

Applied social psychology : an introduction / Stanley W. Sadava -- Research methods in applied social psychology / Donald R. McCreary -- The contribution of surveys to applied social psychology / Michael King -- Program evaluation / S. Mark Pancer -- Social psychology of health care / Stanley W. Sadava -- Social psychology and aging / Michael Ziegler -- Social psychology and mental health / James E. Alcock -- Social psychology and the forensic interview / Stephen Moston -- Social psychology in the courtroom / Jeffrey E. Pfeifer -- Consumer behavior / Nancy D. Rhodes -- Media influences / Donald R. McCreary -- Environmental social psychology / William O. Dwyer [and others] -- Conflict and conflict management / Loraleigh Keashley -- Organizational leadership / Roya Ayman -- Applied gender issues / Karen Korabik -- Applied social psychology today and tomorrow / Stuart Oskamp.

Designed for students with a wide range of interests and skills, this practical, contemporary text takes the methods and theories of social psychology into the real-life settings of today's society, including health, law, the environment, business and the media. Drawing from the academic and practical experience of applied social psychologists who are experts in their fields, it conveys the excitement and potential of social psychology in our society by showing students firsthand how a social psychologist conducts a survey for a client, evaluates a social program, improves the communication skills of medical students, consults for the courts, designs a marketing campaign and a program to reduce pollution, and resolves conflicts in an organization. -- Publisher

Machine converted from AACR2 source record.