Doing research in the real world / David E. Gray.

Includes bibliographical references and index.

1. Introduction -- Part A. Principles And Planning For Research : : -- 2. Theoretical Perspectives and Research Methodologies -- 3. Selecting and Planning Research Proposals and Projects -- 4. Research Ethics -- 5. Searching, Critically Reviewing and Using the Literature -- Part B. Research Methodology : : -- 6. Research Design: Quantitative Methods -- 7. Research Design: Qualitative Methods -- 8. Research Design: Mixed Methods -- 9. Sampling Strategies -- 10. Designing Descriptive and Analytical Surveys -- 11. Designing Case Studies -- 12. Designing Evaluations -- 13. Action Research and Change -- Part C. Data Collection Methods : : -- 14. Questionnaires and surveys -- 15. Interviewing -- 16. Non-participant Observation -- 17. Ethnography and Participant Observation -- 18. Focus Groups -- 19. Unobtrusive Measures -- 20. Visual Research Methods -- 21. Digital Research Methods -- 22. Secondary Data and Research -- Part D. Analysis And Report Writing : : -- 21. Getting Started Using SPSS -- 22. Analysing and Presenting Quantitative Data -- 23. Analysing and Presenting Qualitative Data -- 24. Writing up the Research -- 25. Preparing for Presentations and Vivas.

"This helpful book takes a pragmatic, real-world approach to research methods that gives readers the tools and confidence to carry out their own research in and out of the classroom. Expertly weaving quantitative, qualitative, and mixed methods together, it encourages readers to be open-minded in choosing the most appropriate methods for their projects."--Publisher's website.