Farmers, your store for 100 years / Ian Hunter.

The beginning -- Catalogues -- How the Farmers name came to be -- Move to Hobson Street store -- Farmers' Week 1917-1921 -- Branches and rural life -- Farmers in wartime -- Changing retail patterns -- Credit -- Santa parades -- Santa Bear -- Royal visit and crown jewels -- 1977 -- Hector -- Hector's harbour race -- Early South Island connection -- Parking at Farmers -- Tearooms at Farmers -- Factories -- Transport -- Distribution and support -- Elevators and escalators -- Grocery and self-service -- Rise of the shopping mall -- Decimal currency -- Computerisation -- Mickey Mouse -- Hobson Street fire -- Move to the Mainland -- The eighties -- A time of turmoil -- Suppliers -- Farmers acquired by Deka -- Repositioning of Farmers -- Farmers people -- The heart of Farmers -- Farmers returns to New Zealand ownership -- Today and tomorrow.

Started in 1909, Farmers has become New Zealand's best-loved and largest chain of fashion department stores. Originally a mail-order business, Farmers soon spread with stores throughout the country. Leading the way in retail innovations, Farmers was more than just a retail business. Farmers' promotions, hire-purchase shopping, Christmas parades, community initiatives, playgrounds, tearooms, Santa Bears, and many more have all been enjoyed by generations of New Zealanders.